In recent years data science has gained a lot of popularity which spans many different industries, whether it’s retail, healthcare, or government. These days organizations are generating so much data that requires the right means to do something useful. Data science, a fast-growing field helps analyze this data to provide organizations with necessary information about their consumers, market, and employees.
A Data Scientist is one who practices data science. This term has been used because a Data Scientist draws a lot of information from the scientific fields and applications whether it be statistics or mathematics. Data scientists are people who solve difficult data problems as they work with several fields such as mathematics, statistics, computer science, and more. They use the latest technologies to find solutions that are important for the growth and development of an organization. This data is much more useful and practical than the raw data that is given to them in structured and unstructured forms.
Data science is essentially used to make decisions and predictions, using predictive analysis, prescriptive analysis, and machine learning
Data science is also used in Artificial Intelligence (AI). AI exceeds at finding patterns in large data files and does this at a scale and speed that humans just can’t see or do. Data science can also analyze hundreds of different websites to tell the “dos’s and dont’s” and predict outcomes of successful courses of action Marketing also uses the help of data science. A few examples are search engine optimization, customer engagement, responsiveness, real-time marketing campaigns. New ways to apply data science in marketing emerge every day, some of these are advertising, micro-targeting, micro-segmentation, and many more
The future belongs to the Data Scientists. More and more incoming data will provide opportunities to drive business decisions and soon, it’ll change the way we look at this world engulfed with data around us.