Influence of Social Media Marketing
Influence of Social Media Marketing
If you haven’t already dived into the world of social media marketing for your business, you’re losing a great opportunity! SMM, short form for Social Media Marketing is one of the most efficient tools for scaling your online business. Today, everyone knows what social media is, the most popular platforms are Facebook, LinkedIn and Instagram. Each social media platform is unique and requires different marketing strategies. Creating unique engaging content for each platform is the main focus of SMM. Developing a strong content strategy to create engagement with your customers can go a long way for your business.
These platforms generate large amounts of real-time customer data as to who your customers are, what they like/are interested in and what they think or feel about your brand. A lot of relevant information about your brand can be gathered through social media platforms about your customers for you to improve upon.
Having your presence on social media makes it easier for you and your customers to connect. It makes it easier for customers to find and connect with your brand while it makes it easier for you to gather information from your customers. Connecting with your customers simultaneously increases brand loyalty.
Social media makes it cheaper to promote your business and in distributing your content. These platforms provide powerful targeting tools making it easier for you to find the correct audience and receive the correct engagement.
Customers use social media as a method for customer support. This is because customers expect a swift response and 24/7 customer support which can be easily provided through social media. A study showed that companies involved in customer support through social media receive larger financial gains.
Social media can also be used as a tool to gain insight into your competitors. Thanks to real-time monitoring, useful information can be used to make strategic business decisions to stay ahead of the competition.
These platforms give you the ability to share your content faster to ensure timely delivery to your customers. Using tools like Geotargeting, you can ensure that customers within a certain area receive your message instantly or schedule a post so that content is delivered at the exact time.
With mobile technology being so widespread, social media is accessible from anywhere and has become a vital marketing tool for any business. With the ability to share your videos, images, articles or just a notification, it can be done from anywhere in the world. It helps create a brand image and boosts your reputation while simultaneously increasing your reach.
The key to attracting a customer’s attention is to develop and follow a sound marketing strategy, that helps scale your business while also building a strong online presence. Gr-Tech helps you build an evergreen presence on social platforms to help you reach your potential.
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Internet of Things the new normal?
Internet of Things the new normal?
Internet of Thing also written as IoT refers to the billions of devices that are connected through the internet all gathering and exchanging data. Thanks to the availability of cheap computer chips and wireless networks, the number of devices in each household increased. Using all this excess of information, connecting different objects adds some sort of intelligence thus, allowing them to process real-time data without human engagement. The internet of things is making the system of the world smaller and smarter by reducing the gap between the digital, and the physical universe
Internet of things have transformed our lives, here are a few applications of IoT
- Smart Home: “Smart Home” one of the most searched IoT affiliated google keyword, has become one of the most successful in the residential areas. It’s predicted that smart homes will become as conventional as smartphones. Wouldn’t you love to turn off your lights after you’ve left or turned on the air conditioning before you reach home after a long day at work? Owning a house is one of the biggest expenses for almost anyone however smart home products promise us to save time, money, energy and to deliver experiences never seen before.
- Industrial Internet: Also known as the industrial internet of things (IIoT), is enabling engineers to create exceptional machines using software, data analytics and much more. Applications for tracking goods or information change about inventory stocks increase supply chain efficiency. The ideology behind this is that machines are more accurate and reliable than humans which in turn helps organizations to resolve inefficiencies quicker.
- Agriculture: With the constant growth of the population, there also comes a rise in demand for food. Governments are subsiding the food market areas while helping farmers use to advance research methods to increase food supply. Farmers are using important data for the research to get better yield each year, controlling water usage, nutrients, soil moisture are some of the simple uses of IoT
- Power Supply: Smart grids is becoming a highly popular concept around the world. Future grids are not only going to be smart but also reliable. The general concept behind smart grids is automatically collecting data and analyzing consumer consumption. Smart grids would also be able to detect issues much quicker such as power outages at household levels.
- Cars: The automotive industry has been focused on increasing internal functionality however recently, it is shifting towards increasing the user’s in-car experience. Cars now would be able to optimize their workings, maintenance and comfort for the passengers on board using the in-built sensors and the internet. Brands like Tesla and Google are bringing about the next evolution in cars.
- Retail: The potential of IoT in retail is immense. The chance for retailers to connect with the consumers allows increasing in-store experience. Smartphones would be the way for retailers to stay connected with their customers, using beacon technology can help them serve customers better. They can also monitor customer paths throughout a store and improve store design to put premium products in high traffic areas.
As the number of devices rise, our daily lives will become filled with smart objects as long as we are ready to accept the security tradeoffs. Some will welcome the new era while others will long for the old days
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Cloud Computing a leap into the future or a security concern?
Cloud Computing a leap into the future or a security concern?
Cloud computing is not an individual piece of technology instead it mainly consists of 3 different services SaaS(software-as-a-service), IaaS(infrastructure-as-a-service), PaaS(platform-as-a-service).
- Software-as-a-service (SaaS) is the license provided to a customer for a particular software application. These licenses are commonly a pay as you go model, these applications can be found in software’s like Microsoft Office or Adobe.
- Infrastructure-as-a-service (IaaS) is responsible for administering everything from the operating systems to storage and servers using IP-based connectivity. Customers can acquire these resources from an outsourced, on-demand service while dodging the need to purchase software or servers from firms like IBM or Oracle.
- Platform-as-a-service (PaaS) is believed to be the most sophisticated of the 3-cloud based computing. PaaS and SaaS share similarities however the primary one being that instead of delivering software online, it’s a platform designed to create software’s that’s delivered through the internet.
Cloud-based computing comes with its many advantages, it offers a reduced time for commercial introduction. However, developers are drawn to the rich profusion of advance services that can be integrated such as machine learning or the internet of things.
Cloud-based software offers companies whether big or small, the ability to use software across multiple platforms or via app or browser. Therefore, they can transfer files or settings seamlessly over different devices.
Cloud computing has brought ease into our lives as well. Thanks to it, we can use services such as checking email on any device or even use services such as Google Drive or Dropbox to backup files for emergency purposes.
It’s can also potentially save big business huge amounts of money. Before cloud computing became readily available, organizations were required to construct their own costly IT infrastructures. Companies can now exchange expensive server centers for speedy connections.
Cloud computing has become the platform of choice. Major cloud computing providers are leading the way in technology development, launching new services before they appear anywhere else. Day by day organizations are choosing the cloud where endless amounts of exciting new technologies are emerging.
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Information technology and role of governance!
Information technology and role of governance
IT managers and system managers know the ins and outs of technology as they work continuously and repeatedly over long periods to keep up with the latest trend. Hence, to some of these people, IT governance might seem like an extra chore however this comes with many benefits such as:
- Gaining sales from customers or partners can be tricky and is never easy however going the extra mile to implement IT governance affirms that you mean business.
- Managing your risks doesn’t come on its own, it requires a working environment to be studied where a standardized process has been implemented. IT governance assists in managing and keeping track in a controlled experiment-oriented environment.
- To assure you’re complying with rules and regulations so you can reduce or eliminate any vulnerability.
- To give the IT department additional time so they can give precedence to their projects better as IT governance better aligns them with the company’s overall objectives.
- To enhance the performance of IT departments by optimizing their unnecessary processes thus getting rid of cumbersome tasks.
Implementing IT governance is not straightforward as there is no ‘one-size-fits-all’ way. Below are some tips to help you get started.
- Firstly, understanding what part IT governance has in your organization regardless of it being led by CIO’s or by lower-level departments.
- Many IT governance use frameworks to establish the approach to be used by an organization. COBIT is notably the most popular framework, giving 37 IT processes, inputs and outputs, objectives, methods to measure performance and growth, and more.
- Once an IT staff has been implemented, engagement is necessary, It may seem like an extra chore but it’s important to keep your department on track with the overall goals, and the less you’ll have to certify your value to the company.
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How data science can affect the analysis process?
How data science can affect the analysis process
- Predictive analysis– This is a model that predicts the likelihood of future possibilities for a certain event. Say, for example, if you’re providing customers with credit money, the likelihood for those customers to make the credit payment on time is a matter of concern. This is where you can apply a predictive analysis model on the payment history of past customers to predict whether those customers will return payments on time or not
- Prescriptive analysis-This model is a relatively new field; it has the intelligence to make decisions on its own with the ability to modify it. This model requires prescriptive analysis and it’s all about providing advice, meaning, not only does it predict but can suggest a diverse range of actions and outcomes. One of the best examples is Tesla’s self-driving cars. Tesla’s which is growing by approximately 5,000 cars per week, uses artificial intelligence and machine learning to harness human driving habits to build autonomous cars. This data enables cars to make decisions on when to turn, slow down, speed up, or which route to take, and much more.
- Machine learning – If you have available data, then machine learning algorithms are the best, for example, if you have data on fake purchases, you can train your machine based on past fraudulent cases to make future predictions on whether a future case would arise. In case data isn’t available to make predictions, then finding the patterns within a set of data is required to make meaningful predictions.
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Ecommerce is the Future!
Ecommerce is the Future
Ecommerce is the future of shopping, most people looking to be in charge of their futures, look towards e-commerce as an opportunity. Knowing exactly how to start an e-commerce store that’ll do well enough to generate revenues can be difficult, hence, a plan of action to prioritize your resources while developing your e-commerce business plan is necessary
Starting an online store from scratch can be difficult, however, a few ideas come to mind;
- Good web design
- Excellent customer support
- High-quality product images
- Unique selling plan
These work together to make business ideas great. Top-notch customer support to develop strong relationships between business and client, an enticing and trustworthy web design to attract customers, a unique business model as millions have entered the e-commerce market. Bringing traffic from online marketing will bring sales and sales bring more traffic, likewise, you need sales and revenue before you can hire good customer support.
Having big ideas and ambitions can be exciting while starting a new online store, young entrepreneurs lose sight of what’s important, focusing on the basic steps is crucial such as a basic store template on Shopify. The key is to launch quickly and tackle ways to generate sales through e-commerce. That’ll open the path to an opportunity to improve along your journey.
Being new to the world of e-commerce, the question remains, what should you be selling? This being a big reason why most people don’t end up diving into the world of commerce. A strategic approach is required in pinpointing a set of trendy products or one product that’s hard to find on other market places such as Amazon or eBay. After identifying what products you’re selling, research is the key. Knowing your competitor’s barriers of entry or if they are spending heavily on ads. Research would help in finding better products and you’ll gain a better understanding of how to start a small online business.
When your website is ready for launch, remember to take a few test orders yourself to ensure the process is smooth for the customer. Weed out any unnecessary steps and only ask for information required for checkout. After you’ve launched your store, focusing on e-commerce marketing should be your absolute focus, everything else comes second until you can generate enough traffic and reach potential customers. The key here is to find the right channel for your products and then polishing your marketing strategy till having customers start costing less. Putting money into your advertising strategies should eventually convert to sales however, this should not the time to pocket your money, reinvest your profits into ads to drive even more sales and increase your brand awareness. Advertising through Adwords or Facebook can generate sales immediately. Through this, you’ll run your first advertising campaign simultaneously, learning how to optimize them.
Running an e-commerce store is easier said than done, likewise, it helps to have an idea of the first steps required and where to dedicate your resources and energy for launching a simple store. The few takeaways from this are to set aside all things and focus on sales. This is just the start, don’t worry about great web design or great products in the beginning. Once your business starts to bear fruit, invest in e-commerce marketing plans to further grow your business.
We are grtech, a growing software development and new age technology company providing outsourcing services that add value to your business.
Address: 1135 Meyerside Drive, Mississauga, ON, Canada L5T 1J6
Phone: +1-905-364-0764
USA
Address: 1820 Concord Dr Glendale Heights, IL, USA 60139
Phone: +1-630-788-1320
Pakistan
Address: House No 10, Sunny Side Villa, Bleak Road, opposite Mehran Luxuria Apartment, Civil Lines Karachi
Phone: +92-21-3888-7358, +92-21-3889-5281
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What is omni channel and how it can increase your revenue?
What is omni channel and how it can increase your revenue!
Omnichannel also spelled as Omni-Channel refers to the multichannel sales approach that provides the customers with a smooth and seamless shopping experience. Both work in coherence with one another; whether the customer is shopping online, from a desktop, mobile, or in-store, the experience would be seamless.
Multichannel marketing is an approach that targets potential customers on numerous platforms. The channel could be a print ad, retail location, a website, or even word-of-mouth.
The multichannel approach aims to get the word out to the maximum number of people, it’s like casting a widespread net to maximize customer engagements. Companies that utilize multichannel strategies are adopting at least two channels; the most popular are social media and email.
The omnichannel approach unifies every channel to engage with customers as a whole. To ensure customers are having a delightful overall experience with the brand throughout every channel, they place the focus on building a stronger relationship between consumers and the brand. Companies with sharp omnichannel customer experience strategies in place reach a 91% higher year-over-year increase in customer retention rate on average, compared to organizations without omnichannel programs.
Increasing numbers of consumers switch between online and offline for research and to purchase products and services. A study done in 2016 by Deloitte found that 56 cents spent per dollar in physical stores are because of digital experiences.
The answer to a seamless omnichannel experience is a modern supply chain. To get there, companies need to bridge the gap between online and physical stores just as Best Buy did; manage product responsibilities as one whole marketplace. They also need new technologies, including inventory management systems, and alternative ways of delivering products.
Chatbots is another rising omnichannel trend. Chatbot computer programs can simulate human speech by asking people questions and responding to answers. Chatbots can do tasks as simple as changing passwords or as complicated as analyzing the mood of someone calling customer service.
Multichannel or Omnichannel marketing don’t have cons per se. Omnichannel’s marketing is generally perceived as the guiding star. Having and enabling different channels isn’t bad, but connecting them together should be the primary goal.
Having a successful omnichannel marketing strategy would be rewarded with the following benefits:
< 1. Rise in Customer Loyalty
A customer would willingly purchase from a brand that they value and trust. Omnichannel marketing provides customers a seamless experience across all platforms and is personalized for each audience member. This approach enhances the overall experience for the customer leading to a boost in loyalty and retention.
2. Improvement in Brand Recall Since omnichannel marketing emphasizes a seamless experience, consistency on all channels ensures customers will see the brand the same way across platforms and devices. This consistency helps improve brand recall for your customers; a strong sense of brand recall will increase the chances of purchase across your customer base.
3. Increase in Revenue Omnichannel marketing strategies help improve customer loyalty, brand recall, and even promote customers to repurchase. These help with customer retention and draw new customers through personalized content and word-of-mouth marketing. Increase in customer base comes with increased revenue.
Using omnichannel marketing strategies, you’ll be better able to provide your valued users with a seamless experience. These efforts not only provide a seamless user experience, but they also improve customer loyalty, increased sales, and greater brand awareness. Marketers must make the shift to focus on omnichannel efforts to increase customer retention and, revenue.
We are grtech, a growing software development and new age technology company providing outsourcing services that add value to your business.
Address: 1135 Meyerside Drive, Mississauga, ON, Canada L5T 1J6
Phone: +1-905-364-0764
USA
Address: 1820 Concord Dr Glendale Heights, IL, USA 60139
Phone: +1-630-788-1320
Pakistan
Address: House No 10, Sunny Side Villa, Bleak Road, opposite Mehran Luxuria Apartment, Civil Lines Karachi
Phone: +92-21-3888-7358, +92-21-3889-5281
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Role of emerging languages and technologies in today’s world
Role of emerging languages and technologies in today's world
Innovations in technology are constantly on the rise. When making trunk calls took 15 minutes and having to deal with the operators was a separate issue. Today, with a single tap on your smart phone, you can connect with people across the globe.
The speed at which technology is growing is constantly rising and a lot of it is thanks to the software that’s goes into these devices which make our life’s easier. Software development is becoming the backbone to the computer world.
Python, a general-purpose coding language is predicted to rise along with AI and MI developments. From ML research to video game development to web development, Python has shown to be a popular and consistently used language. Python is predicted to continue its steady growth alongside ML and AI developments, particularly for impressive innovations including ML-powered chatbots. The view of the “fastest-growing” language can be hard to pin down however, data suggests that Python may just pull it off. Not only is Python used for numerous fields and jobs but has a low barrier of entry, encouraging community which is being taken up by the new generation of developers
Over the past few years, app developers have realized the cons of mobile apps and websites which gave birth to Progressive Web Apps (PWA) which happens to be the middle ground between the two. Since they are easy to develop, maintain and can be loaded fast even over low internet speeds, it attracted many mobile app development companies. Companies such as Microsoft and Google invested significantly in this technology and data suggests that AliExpress even increased the conversion rate by 104% and a 74% increase in time spent per session. Rather than spending money and time on building mobiles, progressive web apps seem to be a much better option as these are developed quicker and provide similar or more benefits.
We are grtech, a growing software development and new age technology company providing outsourcing services that add value to your business.
Address: 1135 Meyerside Drive, Mississauga, ON, Canada L5T 1J6
Phone: +1-905-364-0764
USA
Address: 1820 Concord Dr Glendale Heights, IL, USA 60139
Phone: +1-630-788-1320
Pakistan
Address: House No 10, Sunny Side Villa, Bleak Road, opposite Mehran Luxuria Apartment, Civil Lines Karachi
Phone: +92-21-3888-7358, +92-21-3889-5281
- Published in blogs/ideas
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